Lane Blood Center’s New PSAs

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Lane Blood Center’s New PSAs

Have you seen the new Lane Blood Center PSAs?  There are three of them running on local cable stations.  They include a couple of board members and donors and some fun special effects.  Check them out below and let us know which one you like best.

 

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2 Responses to "Lane Blood Center’s New PSAs"

  1. Lisa Cassidy Posted on February 20, 2013 at 10:27 am

    Re your PSA’s…when I first saw the one with the male board member in the market, it looked to me like he was “eyeing” the woman, and I totally missed the rest of the announcement, as I was trying to figure out what was happening. I continue to feel this is not a good PSA.

    The other 2 are just ok. I don’t think the entertwined hearts is a clear enough link in any of the PSA’s to giving blood, though, as I write this, it makes sense! But not so much on the videos.

    Lisa

    • kristi Posted on February 20, 2013 at 10:52 am

      Thank you for your feedback, Lisa. We appreciate you taking the time to let us know that you find the PSAs unclear. We always try to deliver a clear message. Your comment will be passed up the chain for consideration when we develop new messages.

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